Work Experience
SingleCare (DTC) / RxSense (B2B)
6+ years
Director of SEO
2022 - Present
- Built and scaled SingleCare's SEO program over six years, driving a 12x increase in organic revenue
- Adapt the search strategy and mentor the team through AI-driven search disruption
- Plan the roadmap and content calendar based on performance data, competitive analysis, and business goals
Senior SEO Manager
2020 - 2022
- Drove 25x organic growth in three years
- Managed the full product development of Spanish site and pharmacy directory from research to release
- Enhanced UX and trust signals to restore authority in a post-pandemic health category
SEO Specialist
2019 - 2020
- Built an API-driven content system, saving thousands of manual editing hours per year
- Created scalable content frameworks and workflows across departments for brand consistency and quality
Three Ships
11 months
Reviews Editor
2018 - 2019
- Launched a new business line as the end-to-end owner of the home products affiliate hub
Houzz
2 years
Content Marketing Specialist
2018
- Optimized content for new site features
- Wrote and updated product guides
Content Marketing Production Coordinator
2016 - 2018
- Managed and scaled the content partnerships program 3x its original size
- Scaled to 165 partners and 4.5K+ articles in two years